{"id":3696,"date":"2026-06-17T14:31:36","date_gmt":"2026-06-17T14:31:36","guid":{"rendered":"https:\/\/kledegreecollegegokak.edu.in\/?page_id=3696"},"modified":"2026-06-19T06:39:56","modified_gmt":"2026-06-19T06:39:56","slug":"iqac-initiative-creative-sponge-4-0-product-development-and-marketing-strategy","status":"publish","type":"page","link":"https:\/\/kledegreecollegegokak.edu.in\/index.php\/iqac-initiative-creative-sponge-4-0-product-development-and-marketing-strategy\/","title":{"rendered":"IQAC Initiative Creative Sponge 4.0: Product Development and Marketing Strategy"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h4><strong><span style=\"color: #242c5e;\">IQAC INITIATIVE CREATIVE SPONGE 4.0:<\/span> <span style=\"color: #d74516;\">PRODUCT DEVELOPMENT AND MARKETING STRATEGY<\/span><\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-217\" style=\"margin-top: -25px;\" src=\"https:\/\/kledegreecollegegokak.edu.in\/wp-content\/uploads\/2022\/05\/Hor-Line-Img.png\" alt=\"\" width=\"190\" height=\"8\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Date: 23rd September 2025<\/p>\n<p><strong><b>Judges:<\/b><\/strong><\/p>\n<p>Smt.Sevanti N M, \u00a0Trainer, Deshpande Skilling Skill plus Hubballi.<\/p>\n<p>Shri Amrut Jakkali &#8211; Principal[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong><b>Objective:<\/b><\/strong><\/p>\n<p>The Creative Sponge 4.0 program aimed to ignite students&#8217; creative thinking and entrepreneurial abilities by challenging them to design innovative products and craft effective marketing strategies. The initiative focused on enhancing practical knowledge, problem-solving skills, and team collaboration among participants.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong><b>Program Highlights:<\/b><\/strong><\/p>\n<p>The event brought together students from diverse streams, fostering a spirit of innovation and competition. Participants formed teams and were tasked with conceptualizing a unique product idea and presenting comprehensive marketing strategies to bring their concepts to life. The program also emphasized critical thinking, market research, and presentation skills.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong><b>Student Participation:<\/b><\/strong><\/p>\n<p>The program witnessed remarkable participation, with students enthusiastically engaging in the brainstorming, development, and pitching processes. Each team worked tirelessly to design innovative solutions that addressed pressing societal needs while demonstrating market viability.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong><b>Evaluation Criteria:<\/b><\/strong><\/p>\n<p>The judging panel, comprising Smt.Sevanti N M and Shri Amrut Jakkali, assessed the teams based on:<\/p>\n<ul>\n<li>Originality of the product idea<\/li>\n<li>Market relevance and feasibility<\/li>\n<li>Creativity and effectiveness of marketing strategies<\/li>\n<li>Teamwork and presentation skills<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong><b>Winners<\/b><\/strong><\/p>\n<p>The event concluded with the announcement of the winners:<\/p>\n<ol>\n<li>First Place: Smart Cartix<\/li>\n<li>Second Place: Lifemet company<\/li>\n<li>Third Place: Weather wise Home<\/li>\n<\/ol>\n<p>The winning teams were awarded trophies and certificates as a token of recognition and encouragement for their outstanding efforts.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong><b>Conclusion<\/b><\/strong><\/p>\n<p>Creative Sponge 4.0 was a resounding success, showcasing the students&#8217; potential for innovation and strategic thinking. The event not only celebrated creative excellence but also inspired all participants to pursue their entrepreneurial aspirations with confidence and determination. 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style=\"\">\r\n\r\n\t\t\t\t\t\t\t\t<a class=\"aigpl-img-link\" data-mfp-src=\"https:\/\/kledegreecollegegokak.edu.in\/wp-content\/uploads\/2026\/06\/Creative-Sponge-report-015.jpg\" href=\"javascript:void(0);\" target=\"_self\">\r\n\t\t\t\t\t\t<img decoding=\"async\" class=\"aigpl-img\"  src=\"https:\/\/kledegreecollegegokak.edu.in\/wp-content\/uploads\/2026\/06\/Creative-Sponge-report-015.jpg\" alt=\"\" \/>\r\n\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n<\/div>\r\n\t\t<\/div><!-- end .aigpl-gallery-wrp -->\r\n\r\n\t[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] IQAC INITIATIVE CREATIVE SPONGE 4.0: PRODUCT DEVELOPMENT AND MARKETING STRATEGY [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Date: 23rd September 2025 Judges: Smt.Sevanti N M, \u00a0Trainer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3696","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kledegreecollegegokak.edu.in\/index.php\/wp-json\/wp\/v2\/pages\/3696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kledegreecollegegokak.edu.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kledegreecollegegokak.edu.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kledegreecollegegokak.edu.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kledegreecollegegokak.edu.in\/index.php\/wp-json\/wp\/v2\/comments?post=3696"}],"version-history":[{"count":3,"href":"https:\/\/kledegreecollegegokak.edu.in\/index.php\/wp-json\/wp\/v2\/pages\/3696\/revisions"}],"predecessor-version":[{"id":3848,"href":"https:\/\/kledegreecollegegokak.edu.in\/index.php\/wp-json\/wp\/v2\/pages\/3696\/revisions\/3848"}],"wp:attachment":[{"href":"https:\/\/kledegreecollegegokak.edu.in\/index.php\/wp-json\/wp\/v2\/media?parent=3696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}